top of page
  • Richard Wilson

The Dos and Don'ts of Guest Posting: A Crash Course for Beginners

A successful guest posting strategy can significantly elevate your digital footprint and establish your authority within an industry. Let's explore the necessary steps to craft a compelling guest post and some pitfalls to avoid.


Research and Understand the Target Audience

Know your audience! It's not enough to just know your topic. Who are you writing for? Audience research will provide insights into what type of content resonates with your target readership. Answer their questions, address their needs, and offer unique insights they'll value.

Select Reputable and Relevant Websites

Choosing the perfect host for your guest posting is crucial. Niche relevance and site reputation are key considerations here. What kind of content does the site usually publish? Is the site reputable and respected within its niche?

Read and Follow Guest Post Guidelines

Each site has its own submission guidelines and formatting rules. Respecting them would not only increase the acceptance rate but also show your professionalism.

Create High-Quality, Original Content

No one likes to read regurgitated information. Invest time and effort into creating high-quality, original content. This adds value to the readers and positions you as an authority in your field.

Craft a Compelling Outreach Pitch

First impressions matter. Craft a personalized email that speaks to the receiver's needs and interests. Make it clear why hosting your content benefits their audience.


Avoid Plagiarism at All Costs

Plagiarism is not only unethical but also disastrous for your online reputation. Make sure that your work is entirely original to avoid this pitfall.

Don't Submit Generic or Low-Quality Content

Low quality and generic content are unlikely to engage readers or encourage them to visit your site. Strive for unique, engaging posts that provide real value.

Avoid Overly Promotional Content

Guest posts should not be promotional flyers. While it's fine to include a link to your site, the main goal should be to provide value to the reader.

Don't Neglect Proofreading and Editing

Typos and grammatical errors will significantly undermine your credibility. Always proofread and edit your work thoroughly before submitting it.

Don't Forget to Express Gratitude

Remember, someone is taking the time to read, review and possibly publish your post. A simple thanks goes a long way in maintaining a positive relationship with your guest post host. In conclusion, guest posting can provide a significant boost to your online reputation, provided it's done right. By following these principles, you can make the most of your guest posting efforts.

Guest Posting


bottom of page